Branding +
You deserve a brand that feels like you — and works as hard as you do. I help small business owners build strategic, beautiful brand identities through a focused, collaborative process. No months-long timelines. No mystery. Just a brand you're proud to put your name on.
Your very own
VIP Week is an exciting, fast-paced journey where we work closely together to bring your brand to life in just seven days! For this to run smoothly, it’s crucial that we stay in touch every step of the way. We’ll need open and active communication for feedback, approvals, and brainstorming, so we can make sure every detail is perfect. If you're ready to dive in and collaborate, this week will be a fun and productive way to get your branding polished and delivered in no time!
If you select the Stitch & Scale Package, you would still have a VIP week for the branding aspect of your package. The web/digital components would be an additional 1-3 weeks, depending on the scale of your project.
At the end of this Onboarding Kit, you will be prompted to book a VIP week slot on my calendar. The slots start on Monday morning and that will mark the start of your week! Once you have booked your VIP week I'll send you a Onboarding Packet, with a detailed questionnaire for you to fill out.
The Onboarding Packet is designed to help me understand your brand vision, goals, and preferences. It includes a detailed questionnaire that you'll need to fill out, covering everything from your ideal target audience to the brand aesthetics you're aiming for. Your responses will guide the entire creative process, ensuring that your branding is tailored specifically to your needs and vision.
On the day one of your VIP week, I will send over the Initial Design Direction Sketch that consists of a primary logo, mood board, and color palette. After you have approved the Initial Direction Design, I will start creating your branding package.
Once the Phase II (Direction) sample is approved, I will proceed with completing the remaining branding kit. This will refine the color palette, font system, additional logo variations, supporting illustrations, website development (for Stitch & Scale Package only), and one piece of collateral. As with Phase II, you'll have two rounds of revisions, but these will be limited to minor tweaks that do not alter the overall direction established in Phase III.
If you select the Stitch & Scale Package, that would add an additional week to Phase IV.
Lastly, it's time to launch! I'm here to ensure your branding debut goes smoothly. To support a seamless transition, I'll provide comprehensive guidelines on how to effectively use your new brand assets, along with a few real-world examples to show them in context. Whether it's implementing your logo, choosing the right colors, or applying your fonts, I'll guide you through every step to make sure your brand is consistently represented across all platforms.
Custom SquareSpace or Shopify website (up to 7 pages, 7 product types, and 100 products)
Custom InDesign template for you to write/sell your quilt pattern with, includes:
